Style

My Passion: Social Media

July 13, 2015

I always aspire to be one of those people who want more. Someone who knows that their work is never done, that they can grow and do whatever they want. “If you believe it, you can achieve it” kind of guy. One of the things I love about what I do, social media, is that it is ever-changing.

One day you wake up and Facebook changed their algorithm or Snapchat updated their features or Twitter launches new paid social advertising products. I’m getting a bit nerdy, but it really is awesome that I am able to stay on top of my game and do what I love.

Everything I’ve ever done in my life (and I’ve said it before) is based on my intuition. When you know what you do so well, it is important to share that and trust it. It sounds like a very egotistical kind of thing, but it’s not. You trust yourself but also balance it out with being open to other suggestions – whether that be with a team, a friend or just an outside opinion. Life is about collaboration and dedication. These are two skills that are often forgotten but needed to fuel success.

You have to stay motivated and creative. It’s the only way to truly enjoy what you do. It’s what allows your work to turn into your passion.

My team and I managed to grow the Forever 21 Instagram profile nearly 2.5 Million since I’ve been with the company and successfully launched a Forever 21 Men’s Instagram page with 30,000+ followers in a month. Aside from Insta, we’ve grown revenue significantly over last year across all of our social channels, established ourselves as an integrated marketing channel for the company and created a localized strategy for key international markets. It’s truly an accomplishment I never thought in a million years I’d be responsible for, but am so fortunate to have been given the freedom to tackle the challenge.

I’m just thinking out loud, but I’m feeling at the top of my game…
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